Image Credits : © KS Udayar Sons Indigo

Responsible. Clean. Colour.

Natural colours are usually derived from plant matter and earth pigments. The ancient practice of using natural colours or dyes has been completely replaced by synthetic colours derived from petrochemicals, that are very harmful to humans and our environment.

Although they are cleaner, safer and completely bio-degradable in comparison, natural colours need to be made, used and consumed responsibly. Cirana earth will help the modern consumer understand, discover and engage with natural colours in a responsible and scientific context.  

"Nearly 20% of all global water pollution is attributed to the synthetic dyeing processes"

This comparison highlights how natural colours fare against synthetic colours .

SYNTHETIC

NATURAL

"Bio pollutants in dye waste effluents, affect aquatic life, infiltrate ground water and pollute waterways irreversibly"

Natural Colours

Natural colours cannot replace synthetic colours entirely but they can  limit pollution and create a healthier alternative

Discover. Connect. Engage.

Engage

Introduction to the plant colour community

Ecosystem

People and organisations involved in creating and spreading knowledge about this practice

Value Chain

Manufacturers, dyers, brands and consumers

Clean .

Safe.

Slow.

Until the 1900s all colours were derived naturally. Synthetic colours have completely replaced natural colours today.

Plant based colours are re-emerging as a cleaner, safer and slower alternative.

Cirana will help you better understand plant based colours.

We, at Cirana, have curated the business activity and collated the scientific action surrounding plant based colours.

Ecosystem

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Value Chain

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Our clients feedback is important for us.

"The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with."
John Doe
Company Name
"The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with."
John Doe
Company Name
"The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with."
John Doe
Company Name
"The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with."
John Doe
Company Name
"The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with."
John Doe
Company Name

Clean.Safe.Slow.

Until the 1900s all colours were derived naturally. Synthetic colours have completely replaced natural colours today

340+ Project Done

99% Top Feedback

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Fun Facts

7 Members

340+ Project Done

99% Top Feedback

4 Global Offices

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